GLOBAL JOY

SUMMER BODY
FOR EVERYBODY

10-DAY MARATHON
START: MAY 11

Fitness and healthy lifestyle
JOIN NOW
Buy a set and get access to the marathon

It's time to get your body ready for the summer!

We've created a space where summer shape becomes accessible and comfortable for everyone. Start now — so that summer becomes your best season!

Healthy food and smoothies
Meditation and harmony
JOIN NOW

Marathon
program

Your path to a light and happy summer starts here!
1
Get your product set in time
before April 30
2
Marathon startday for familiarisation with materials and team
May 11
3
Active transformation
May 12–21
4
Finale and your results
May 21
5
Online award ceremony
May 27

A culinary journey for 10 days!

We have created not just a nutrition programme, but a real 10-day culinary journey!

Juicy Colors of Italy

Forget about boring diets!

Lightness of Greece

You'll lose centimeters without losing the joy of eating

Spicy Notes of Asia

Together we'll turn self-care into a feast of flavors

What will the Global Joy marathon give you?

1 / 7
Curator Support

Our team of curators is here to answer questions, motivate, and support you at every stage.

Ready-made kits for confidence

We have put together the best product sets from JOYOU, which will be the perfect addition to our culinary journey and enhance the effect.

Original recipes that inspire

We have transformed global hits into healthy and simple dishes. Cooking is a pleasure, but eating is twice as much fun!

Diverse workouts

We have prepared several programms for you to choose from: energetic fitness for burning calories, pilates for strengthening core muscles and posture, stretching for deep relaxation and flexibility, as well as a gym programme with instructions on how to use the equipment. Work out at home or at the gym — whichever is more convenient for you!

Unique nutrition map

Our main know-how! Every day — a new cuisine of the world. Greek day with a light salad and tzatziki, Italian day with healthy pasta, Asian day with vegetables' wok. Everything is balanced and tailored to your results.

Knowledge that stays with you

Expert lectures, analyses and life hacks from an experienced team. You will understand how your body works and be able to maintain the results.

JOYOU Products

JOYOU products in your kit are not just supplements, but your smart assistants. They will replenish nutrient balance, support metabolism, and help the body adapt to changes gently and effectively.

Specially for you, we developed several options

Choose your path to summer lightness

We prepared three options so you can find what suits you best:

Best refresh product set

Destination: your best refresh

2 Smart Go + SlimFlow + RE:FORMA: Toning Warming Gel + Shaker (your choice) as a GIFT!

Learn more
Personal reset product set

Destination: your personal reset

2 Smart Go + Drain Booster + RE:FORMA: Toning Warming Gel + Shaker (your choice) as a GIFT!

Learn more
Ultimate detox product set

Destination: ultimate detox

2 Smart Go + DrainBooster + RE:FORMA: Toning Warming Gel + Shaker (your choice) as a GIFT!

Learn more

Until the marathon kits' sales end:

29
:
03
:
41
DAYSHOURSMINUTES
Want the most personalised approach possible?

CHOOSE VIP STATUS!

This is an opportunity to take your experience to a whole new level of care. The VIP tariff can be purchased in addition to any selected package and provides access to an exclusive participation format:

1 / 5
Private VIP Community

Join a circle of like-minded people focused on maximum results. Here you'll find in-depth materials, personal online consultations, and a supportive atmosphere.

Priority Support

Your questions get answered first. We value your time and attention.

Individual Nutrition Calculation

Not just general recommendations, but precise calorie calculations created specifically for you.

Personal Expert Guidance

Three individual consultations where a specialist will build a program considering your unique features, goals, and lifestyle. This is your personal roadmap to results.

Personalised nutritional analysis

Send photos of your meals, and the curator will give you detailed recommendations so that each of your choices is informed and effective.

ATTENTION!

The number of seats on the VIP tariff is limited!

This is a format where the focus is entirely on you.

You get not only a general program, but also individualised adjustments for each stage under the guidance of an expert.

JOIN NOW

WHO CAN PARTICIPATE?

1

Everyone who is ready to change

2

JOYOU business partners

3

JOYOU clients

4

Registered and non-registered on the site

Marathon participant at work
Marathon participant meditating
Marathon participant smiling
Marathon participant fitness
Marathon participant lifestyle
Marathon participant professional
Marathon participant at work
Marathon participant meditating
Marathon participant smiling
Marathon participant fitness
Marathon participant lifestyle
Marathon participant professional

YOUR SUPPORT TEAM

Throughout the entire marathon, a team of professional curators will work with you, who know how to help you reach the finish line with results.

1 / 7
Alīna Beluško

Alīna Beluško

JOYOU New Product Specialist, Food tech Innovator, Master of Nutritional Sciences, Author of weight loss programs.

Yulia Dikolenko

Yulia Dikolenko

Head of Product Development and JOYOU product expert. Her in-depth product knowledge ensures high-quality recommendations and support on the path to sustainable results.

Grigory Zaitsev

Grigory Zaitsev

PhD in Medicine – the lead instructor of the marathon, with extensive knowledge in the field of modern medicine. His approach is based on the latest scientific data, ensuring maximum effectiveness and safety for participants.

Yanis Pavkshtello

Jānis Pavkštello

Certified fitness trainer with 10 years' experience. 4-time Latvian champion and overall Riga champion in Men's Physique. Top-6 worldwide in Men's Physique.

Olga Fisere

Olga Fišere

Fitness trainer, founder of ON Studio Riga, specializes in Pilates.

Oksana Boboshko

Oksana Boboshko

A cosmetologist with a medical background and an expert in anti-aging medicine. Over 12 years of clinical experience. Specializes in managing age-related changes. Her work is based on a systematic approach and evidence-based protocols.

Stella Redman

Stella Redman

Counselling Psychologist. Her focus is on emotional regulation, anxiety, relationships, self-esteem, and building sustainable habits and behavioral changes. As part of Global Joy, Stella will discuss psychological mechanisms that influence eating behavior and share practical tools to help better understand your reactions and build more sustainable habits.

We are in favour of fair play!

Transparent rules and valuable prizes:

Scale — BMI categories
1

Participants are divided into 3 categories by BMI (body mass index): up to 28.9, 29–32, above 32.

Checkmarks — participant selection
2

In each category, 10 people are selected with the best results, calculated using a special weight loss coefficient.

Trophy — marathon finalists
3

From 30 finalists, one main winner is determined in each category.

Prize Fund

Every effort of yours matters. And will definitely be rewarded.

Gold gift box — first place prize
500 EUR

Electronic certificate for purchases of JOYOU brand products worth 500 euros.

Rose gold gift box — second place prize
300 EUR

Electronic certificate for purchases of JOYOU brand products worth 300 euros.

Silver gift box — third place prize
200 EUR

Electronic certificate for purchases of JOYOU brand products worth 200 euros.

Reviews from our participants

1 / 7
Odeta Kazakevičienė — marathon participant
Participant 2025

Odeta Kazakevičienė

In 10 weeks I lost 10 kg thanks to the JOYOU 1,600-calorie-a-day meal plan. I continue to use JOYOU products as needed, stick to my diet, stay active and drink enough water. As a result, I've lost 19.5 kg in just under a year. JOYOU meal plan and products have completely transformed my life - from my well-being, health and appearance to financial freedom and new opportunities.

Laila Koroševska — marathon participant
Participant 2025

Laila Koroševska

The marathon has boosted my motivation to look after myself and my health. I feel more energetic and lighter, and my self-confidence has grown along with my results. I've kept up some healthy habits: a balanced diet, drinking plenty of water, getting more exercise, and paying closer attention to how I feel.

Jekaterina Nagina — marathon participant
Participant 2025

Jekaterina Nagina

The marathon gave me a balanced diet – straightforward, tasty and practical for everyday life; I still use many of the recipes and calorie counts from the programme to this day. After the first marathon, I adopted a mindful approach: I plan my diet and maintain a balance. My body has become toned, and I feel lighter and more energetic. I take triathlon (running, cycling, swimming) seriously, and this diet helps me stay in shape and maintain my stamina.

Inguna Dīriņa — marathon participant
Participant 2025

Inguna Dīriņa

The marathon helped me establish a clear eating plan and develop healthy habits. A set meal plan simplifies my daily diet, and discipline helps me maintain results without any weight fluctuations. I now pass on the knowledge and confidence I've gained to my clients, supporting them on their journey to a healthier body.

Ksenia Kohver — marathon participant
Participant 2025

Ksenia Kohver

By taking part in the marathons, I've significantly lost weight and reduced my measurements. The meal plan turned out to be not only effective but also delicious - I still make many of the dishes, such as 'Lazy Oatmeal' and the berry casserole. The real value of the marathon lies in the community: the energy, support and inspiration coming from other participants' results.

Natalja Ostrovecka — marathon participant
Participant 2025

Natalja Ostrovecka

I have participated in two marathons over the past two years, and sticking to a similar diet in between. I lost significant amount of weight, going from 93 kg to 76 kg. During each of the marathons I lost on average around 10 kg.

Inga Troy — marathon participant
Participant 2025

Inga Troy

I followed a diet I used during the marathon for 25 days and lost 7 kg (from 80 kg to 73 kg). After that, the routine became second nature, and my weight has been gradually dropping ever since – I'm now down to 68 kg.

Still have questions?

We've collected answers to the most important questions about the marathon.

LEARN MORE
GLOBAL JOY

Participate,
get inspired,
transform!

You will not be left alone with your goals. Here a community, experts, and a system that works are waiting for you. Trust the process with Global Joy — and the summer 2026 will be your most memorable season yet!

For all technical questions, please contact customer service: careline@joyou.co careline@joyou.co

Here you can review the marathon rules.

View marathon rules

Here you can review frequently asked questions and answers about the marathon.

View questions and answers
    Joyou | Premium Nutrition & Wellness Solutions